The story of One More began long before this brand ever existed — back when my father lost his job working on the boats. For many, that would’ve marked the end of a chapter. For him, it was the start of one. Rather than give up, he leaned into what he loved and built something that brought people together. He opened Nature’s Way Bait & Tackle— a small-town shop where passion meant more than profit, and every customer walked in with a story worth telling. It became more than his business — it became a community of passionate, driven individuals bound by the same spirit that fuels One More Today.
I grew up in that shop. I watched people come in with fresh stories and familiar smiles — proud of their latest catch, their biggest buck, or just another day doing what they loved. I saw the way their eyes lit up when they shared those moments, and I realized something: passion isn’t about the result. It’s about the pursuit. That’s where my own drive began — where I learned that fulfillment isn’t found in stopping, but in chasing that One More moment.
What I remember most about my father wasn’t the shop itself — it was his drive. His refusal to stop. His belief that there’s always One More way forward if you care enough to find it. That mindset became part of me. It shaped how I work, how I lead, and ultimately, how I created this brand.
And somewhere along the way, I realized that drive doesn’t belong just to me — it lives in all of us. It begins as a dream, grows into a goal, becomes a mission, and leads to a moment you’ll carry forever. But even then, the feeling doesn’t fade — it only fuels the need for one more. That spark — that quiet voice that pushes us to keep going — lives inside everyone. We’re all chasing our own version of One More.
One More was built from that same fire — the drive to push beyond limits and the belief that purpose doesn’t fade when life shifts; it evolves. This brand is a tribute to anyone fueled by passion, persistence, and purpose.
Because One More isn’t just a brand — it’s a mindset. It’s for those who stay late, who press on, who keep reaching for that next win, moment, or chance to feel alive.
When you wear this brand, you’re representing your reason for One More. Every hat, every shirt, every story — it’s yours. For those who need just One More.
